Digital advertising on social networks: format preferences in Spain 2016

This statistic shows the social media advertising formats preferred by internet users in Spain as of February 2016. Banners were the social media advertising format preferred by almost three fourths of the respondents in 2016, followed by the skippable pre-roll format.

Social media advertising formats preferred by internet users in Spain as of February 2016

Share of social media users
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Sources

Release date

April 2016

Region

Spain

Survey time period

February 2016

Number of respondents

887 respondents

Age group

16-55 years

Special properties

residents in Spain who are social media users and members of the online panel Consupermiso.com

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased by the source as follows: "De entre todos estos formatos publicitarios, ¿cuál prefieres que se muestre en redes sociales?."

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