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Digital advertising on social networks: format preferences in Spain 2016

Social media advertising formats preferred by internet users in Spain as of February 2016

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Sources

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Release date

April 2016

Region

Spain

Survey time period

February 2016

Number of respondents

887 respondents

Age group

16-55 years

Special properties

residents in Spain who are social media users and members of the online panel Consupermiso.com

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased by the source as follows: "De entre todos estos formatos publicitarios, ¿cuál prefieres que se muestre en redes sociales?."

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