U.S. consumers willing to pay more for services without ads in 2017, by gender

Published by
J. G. Navarro,
Jan 6, 2023
This statistic presents the share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by gender. According to the findings, 40 percent of male respondents said they were willing to pay more for a service if that meant avoiding advertising.

Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by gender

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Release date

September 2017

Region

United States

Survey time period

August 24 to September 8, 2017

Number of respondents

4,402 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Which of the following comes closest to your view, even if neither is exactly right?

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