This statistic presents the share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by gender. According to the findings, 66 percent of male respondents said they had disabled their adblocker in order to view content, while the same was true for 59 percent of responding women.
Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by gender
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Advertising consumption and perception in the U.S.
Overview
6
- Premium Statistic Ad spend vs. media time gap in the U.S. 2022
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Trust in advertising in the U.S. 2021, by medium
- Premium Statistic Share of people who trust ads from selected industries in the U.S. 2021
- Premium Statistic U.S. online shopper brand trust reasons 2021
- Premium Statistic Reasons for loss of consumer trust in brands in the U.S. 2021
Advertising perception
4
- Premium Statistic Media where consumers recall ads in the U.S. 2021
- Premium Statistic Most influential ad types according to consumers in the U.S. 2021
- Premium Statistic Brand message types that appeal to consumers in the U.S. 2021
- Premium Statistic Top industries where brands should be fun according to U.S. consumers 2022
Advertising consumption
6
- Premium Statistic TV ads perception and attitudes among U.S. adults 2021
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Preferred video streaming ad types in the U.S. 2021
- Premium Statistic Factors that make viewers pay more attention to ads during a streamed show U.S. 2021
- Premium Statistic Podcast listeners' ad receptivity in the U.S. 2021
- Premium Statistic Preferred podcast ad types in the U.S. 2022
Targeted advertising
5
- Premium Statistic Top targeted advertising benefits according to consumers in the U.S. 2021
- Premium Statistic Share of adults who find linear TV ads to be targeting them in the U.S. 2021
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic Share of adults bothered by irrelevant ads in the U.S. 2021
- Premium Statistic Ways to make targeted advertising more acceptable for consumers in the U.S. 2021
Advertising in news
5
- Premium Statistic Impact of adjacency to news content on ad perception in the U.S. 2021
- Premium Statistic Impact of adjacency to news on ad perception in the U.S. 2021, by news genre
- Premium Statistic Necessity to vet digital news properties before advertising in the U.S. 2021
- Premium Statistic Share of adults seeing change in brand trust due to news advertising in the U.S. 2020
- Premium Statistic Consumer brand actions influenced by advertising in news in the U.S. 2020
Advertising in mobile apps
4
- Premium Statistic Major mobile app ads preferred by adults in the U.S. 2021
- Premium Statistic Mobile app types where adults notice relevant ads in the U.S. 2021
- Premium Statistic Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021, by age
- Premium Statistic Leading actions of adults to relevant ads in mobile apps in the U.S. 2021, by gender
Perception of social issues
8
- Premium Statistic Buying brands that reflect personal values worldwide 2021, by country
- Premium Statistic Top social issues consumers want more brands to support in the U.S. 2022
- Premium Statistic Consumers noticing inclusive ads at time of purchase consideration 2021, by age
- Premium Statistic Influence of sustainability on consumer brand choice in the U.S. 2021, by age
- Premium Statistic Influence of sustainability on consumer brand choice in the U.S. 2021, by gender
- Premium Statistic Sustainability influence on brand choice in the U.S. 2021, by ethnicity and race
- Premium Statistic Consumers believing it's important for brands to take a stand on abortion U.S. 2022
- Premium Statistic Consumers supporting brands backing or opposing abortion rights U.S. 2022
Perception of diversity
3
LGBTQ+ advertising perception
4
- Premium Statistic Ways brands should support Pride Month according to consumers worldwide 2022
- Premium Statistic Top brands showing authentic support for Pride Month according to U.S. consumers 2022
- Premium Statistic Public opinion on Pride Month marketing activities of companies in the U.S. 2022
- Premium Statistic Sources of brand discovery for LGBT+ consumers in the U.S. Q1 2021
Further related statistics
17
- U.S. consumers who disable adblockers to view content in 2017
- U.S. consumers who disable adblockers to view content in 2017, by age
- U.S. consumers willing to pay more for services without ads in 2017
- U.S. consumers willing to pay more for services without ads in 2017, by ethnicity
- Adblockers: users by years of use in Spain 2019
- Adblocking rates in Canada 2017, by region
- Ad blocking cost worldwide 2013-2016
- Ad blocking cost in the U.S. 2016-2020
- Ad block usage in the U.S. 2017-2021, by device
- Adblocking incidence rate in Canada 2017, by content category
- Adblocking software or apps usage in Canada 2017, by device
- Adblocking rates in Canada 2017, by gender and age
- Types of ads blocked by PC adblockers in the U.S. 2017
- Share of consumers willing to pay for adblocker to hide all undesired ads U.S. 2017
- Types of ads blocked by smartphone adblockers in the U.S. 2017
- Ad blocking perception among ad agency professionals in the U.S . 2015
- Mobile ad blocking rates 2016, by country
Further Content: You might find this interesting as well
Statistics
- U.S. consumers who disable adblockers to view content in 2017
- U.S. consumers who disable adblockers to view content in 2017, by age
- U.S. consumers willing to pay more for services without ads in 2017
- U.S. consumers willing to pay more for services without ads in 2017, by ethnicity
- Adblockers: users by years of use in Spain 2019
- Adblocking rates in Canada 2017, by region
- Ad blocking cost worldwide 2013-2016
- Ad blocking cost in the U.S. 2016-2020
- Ad block usage in the U.S. 2017-2021, by device
- Adblocking incidence rate in Canada 2017, by content category
- Adblocking software or apps usage in Canada 2017, by device
- Adblocking rates in Canada 2017, by gender and age
- Types of ads blocked by PC adblockers in the U.S. 2017
- Share of consumers willing to pay for adblocker to hide all undesired ads U.S. 2017
- Types of ads blocked by smartphone adblockers in the U.S. 2017
- Ad blocking perception among ad agency professionals in the U.S . 2015
- Mobile ad blocking rates 2016, by country
Morning Consult. (September 23, 2017). Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by gender [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/760706/us-consumer-gender-disable-adblockers-view-content/
Morning Consult. "Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by gender." Chart. September 23, 2017. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/760706/us-consumer-gender-disable-adblockers-view-content/
Morning Consult. (2017). Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by gender. Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/760706/us-consumer-gender-disable-adblockers-view-content/
Morning Consult. "Share of Consumers Who Disabled Their Adblocker in Order to View Content in The United States as of September 2017, by Gender." Statista, Statista Inc., 23 Sep 2017, https://www.statista.com/statistics/760706/us-consumer-gender-disable-adblockers-view-content/
Morning Consult, Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by gender Statista, https://www.statista.com/statistics/760706/us-consumer-gender-disable-adblockers-view-content/ (last visited May 29, 2023)
Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by gender [Graph], Morning Consult, September 23, 2017. [Online]. Available: https://www.statista.com/statistics/760706/us-consumer-gender-disable-adblockers-view-content/