U.S. podcast advertising revenue in the U.S. 2015-2019

In 2019, roughly 709.1 million U.S. dollars were generated through podcast advertising in the United States. In the previous year U.S. podcast advertising revenue amounted to 479.1 million U.S. dollars.

Podcast ad revenue

Nearly 55 percent of the total podcast ad revenue in the United States in 2019 was generated by direct response ads. Brand awareness ads accounted for just over 40 percent of the revenue that year, an increase of about four percent compared to 2018.

Podcast: a growing medium

A podcast is a series of audio files made available on the internet, which can be downloaded and listened to. Podcasts can deal with a variety of topics and are typically released episodically. During a survey held in 2019, it was found that about half of U.S. consumers had listened to audio podcasts before. Compared to a decade ago, this percentage has more than doubled. In October 2019, the most popular podcast in the United States was the National Public Radio (NPR) podcast, which had a unique monthly audience of nearly 26 million listeners that month.

Podcast advertising revenue in the United States from 2015 to 2019

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Sources

Release date

July 2020

Region

United States

Survey time period

2015 to 2019

Number of respondents

19 respondents

Special properties

among companies that generate revenue on podcast platforms

Supplementary notes

The data for periods prior to 2017 comes from previous reporting.

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Statistics on "Online radio in the U.S."

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