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Methods used to purchase goods on Black Friday in the UK 2016

This statistics shows the methods used by shoppers in the United Kingdom (UK) to purchase goods during the Black Friday period of 2016. A desktop web browser was by far the most popular method of purchasing goods, with 46 percent of respondents saying they purchased goods this way.

Methods used to purchase goods during the Black Friday period in the United Kingdom (UK) in 2016

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Release date

February 2017


United Kingdom

Survey time period

November 2016 to January 2017

Number of respondents


Age group

18 years and older

Special properties

KPMG employees

Supplementary notes

*The source adds the following information regarding the methodology: "KPMG in the UK has collated 1,476 responses from employees, surveying the purchase and returns experience across 283 brands and retailers. Our survey has been collated over an eight week period from November 2016 to January 2017, aimed at identifying trends and analysis from the Black Friday and Christmas spending period."

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