Timing of purchases made during the Black Friday period in the UK 2016

This statistics shows the points during the Black Friday period of 2016 at which consumers in the United Kingdom (UK) made purchases. Black Friday itself stands out as the most popular time to make a purchase, with 44 percent of respondents claiming to have made a purchase on that day.

Points at which purchases were made during the Black Friday period in the United Kingdom (UK) in 2016

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Source

Release date

February 2017

Region

United Kingdom

Survey time period

November 2016 to January 2017

Number of respondents

1,476 respondents

Age group

18 years and older

Supplementary notes

Results are based on a survey of 1,476 KPMG employees conducted in the United Kingdom.

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Statistics on "Black Friday in the UK"

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