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Chile: attitudes towards online advertising 2016

The statistic presents attitudes towards selected formats of online advertising in Chile as of November 2016. During a survey, 94.7 percent of respondents stated they feel bothered by ads interrupting videos they were watching.

Attitudes towards selected formats of online advertising in Chile in 2016

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Sources

Release date

March 2017

Region

Chile

Survey time period

November 10 to 30, 2016

Number of respondents

685 respondents

Age group

18 years and older

Special properties

respondents with internet access

Method of interview

Online survey

Supplementary notes

The source states that 78 percent of respondents to the survey came from the Santiago Metropolitan Region and for this reason the results are not representative for the whole country.

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