Preferred online retailer accessing channels among digital buyers in Japan 2016

The statistic describes the results of an online survey conducted in October 2016 about the preferred methods to access digital retailers among online shoppers in Japan. The survey revealed that with 82 percent the majority of Japanese digital buyers preferred to access online retailers via desktop or laptop browsers, while over 43 percent of respondents used smartphone browsers. About 37 percent of respondents made their online purchases through specific e-commerce apps on their smartphones.

Preferred methods to access digital retailers among online shoppers in Japan as of October 2016

Share of respondents
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Release date

April 2017



Survey time period

October 14, 2016

Number of respondents

1,077 respondents

Age group

20-59 years

Special properties

digital buyers in Japan who have made at least one purchase digitally via an e-commerce site in the past year

Method of interview

Online panel

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