This statistic illustrates the share of travel agents who had used online advertising campaigns to promote their companies in Italy in 2016. According to the survey results, about a third of respondents (32 percent) had never made an online ad campaign. By contrast, about 43 percent of travel agencies had invested in online advertising, and 16 percent of them had run a marketing campaign with a zero budget.
Have you ever made an online advertising campaign?
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Fiera Milano Media. (February 11, 2016). Have you ever made an online advertising campaign? [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/763214/travel-agency-online-advertising-in-italy/?__sso_cookie_checker=failed
Fiera Milano Media. "Have you ever made an online advertising campaign?." Chart. February 11, 2016. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/763214/travel-agency-online-advertising-in-italy/?__sso_cookie_checker=failed
Fiera Milano Media. (2016). Have you ever made an online advertising campaign?. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/763214/travel-agency-online-advertising-in-italy/?__sso_cookie_checker=failed
Fiera Milano Media. "Have You Ever Made An Online Advertising Campaign?." Statista, Statista Inc., 11 Feb 2016, https://www.statista.com/statistics/763214/travel-agency-online-advertising-in-italy/?__sso_cookie_checker=failed
Fiera Milano Media, Have you ever made an online advertising campaign? Statista, https://www.statista.com/statistics/763214/travel-agency-online-advertising-in-italy/?__sso_cookie_checker=failed (last visited January 23, 2025)
Have you ever made an online advertising campaign? [Graph], Fiera Milano Media, February 11, 2016. [Online]. Available: https://www.statista.com/statistics/763214/travel-agency-online-advertising-in-italy/?__sso_cookie_checker=failed
