In 2021, roughly 60 percent of marketing investments made in Spain were destined towards advertising, communication, and promotion. Personnel costs accounted for 13.2 percent and discounts for 11.3 percent of the total. Marketing expenditure in Spain stood at 28.3 billion euros that year.
Distribution of marketing expenditure in Spain in 2021, by type
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AMKT. (October 19, 2022). Distribution of marketing expenditure in Spain in 2021, by type [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/763583/distribution-of-the-marketing-spending-in-spain-by-segment/?__sso_cookie_checker=failed
AMKT. "Distribution of marketing expenditure in Spain in 2021, by type." Chart. October 19, 2022. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/763583/distribution-of-the-marketing-spending-in-spain-by-segment/?__sso_cookie_checker=failed
AMKT. (2022). Distribution of marketing expenditure in Spain in 2021, by type. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/763583/distribution-of-the-marketing-spending-in-spain-by-segment/?__sso_cookie_checker=failed
AMKT. "Distribution of Marketing Expenditure in Spain in 2021, by Type." Statista, Statista Inc., 19 Oct 2022, https://www.statista.com/statistics/763583/distribution-of-the-marketing-spending-in-spain-by-segment/?__sso_cookie_checker=failed
AMKT, Distribution of marketing expenditure in Spain in 2021, by type Statista, https://www.statista.com/statistics/763583/distribution-of-the-marketing-spending-in-spain-by-segment/?__sso_cookie_checker=failed (last visited January 20, 2025)
Distribution of marketing expenditure in Spain in 2021, by type [Graph], AMKT, October 19, 2022. [Online]. Available: https://www.statista.com/statistics/763583/distribution-of-the-marketing-spending-in-spain-by-segment/?__sso_cookie_checker=failed
