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Most frequently used social media in South Korea 2019

As of 2019, Facebook was one of the most popular social media platforms in South Korea, with around 29.6 percent of survey respondents in that year stating that they used it the most frequently out of all the other social media services provided in the country. Millions of South Koreans use Facebook, a social media giant that has recently come under scrutiny for its user privacy policies.

Social media in South Korea

In terms of monthly active users, Facebook’s penetration rate in South Korea was around 28 percent in 2017. Facebook seems to be widely used by Koreans aged under 30 years old, with the share of active users dropping significantly after this age.

Kakao Story, the South Korean social networking service for Kakao Talk users to share photos, trailed closely behind in terms of usage in the same year and looks set to compete with Facebook as the preferred social network among Koreans.

On-the-go media

Social media networks are becoming more and more mobile. Globally, mobile social media users have been increasing, and will continue to do so into the foreseeable future. South Korea is not excluded from this trend - the country leads the world in terms of mobile phone penetration. With South Korea’s smartphone ownership rate at almost 90 percent, the success of social media services in the country looks likely to be determined by how well received they are in the mobile app market.

Most frequently used social media in South Korea in 2019

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Release date

December 2019


South Korea

Survey time period


Number of respondents

5,178 respondents

Age group

6 years and older

Method of interview

Face-to-face interview

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