South Korea: Naver Band frequent user penetration 2022

According to a survey conducted in South Korea in 2022, around 13 percent of social media users stated that Naver Band was their most frequently accessed social media platform. This represents a slight decrease compared to the previous year.

Share of social media users accessing Naver Band most frequently in South Korea from 2014 to 2022

Characteristic	Share of respondents
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Release date

December 2022

More information

Region

South Korea

Survey time period

2014 to 2022

Number of respondents

5,726 respondents

Age group

6 years and older

Special properties

social media users

Method of interview

Face-to-face interview

Supplementary notes

Naver Band is a mobile community application that facilitates group communication. It was created by a subsidiary of Naver Corporation, which has operated the biggest search engine in South Korea.

Since 2011, KISDI has tracked the cross-media usage of about 5,000 households and the members by means of household visits, interviews and self-reported written media diary on the media use patterns across 17 cities and provinces in South Korea.

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