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Naver Band frequent user penetration in South Korea 2014-2019

This statistic presents the results of annual surveys about the share of social media users accessing Naver Band most frequently in South Korea from 2014 to 2019. In 2019, people who accessed Naver Band most often accounted for 10.6 percent of the total social networking users.

Share of social media users accessing Naver Band most frequently in South Korea from 2014 to 2019

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Source

Release date

December 2019

Region

South Korea

Survey time period

2014 to 2019

Number of respondents

5,178 respondents

Age group

6 years and older

Method of interview

Face-to-face interview

Supplementary notes

Naver Band is a mobile community application that facilitates group communication. It was created by a subsidiary of Naver Corporation, which has operated the biggest search engine in South Korea.

Since 2011, KISDI has tracked the cross-media usage of about 5,000 households and the members by means of household visits, interviews and self-reported written media diary on the media use patterns across 17 cities and provinces in South Korea.

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