Denmark: leading brands among Millennials, by Word of Mouth score 2019

This statistic shows a ranking of the leading brands among Millennials in Denmark in 2019, by Word of Mouth (WMO) score. Netflix ranked first with a WMO score index of 68.3, followed by MobilePay, reaching a score of 58.5. Rema 1000 ranked third and had a score of 56.9 in Denmark.

Leading brands among Millennials in Denmark in 2019, ranked by Word of Mouth score

Characteristic	WOM score
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Release date

September 2019

More information

Region

Denmark

Survey time period

September 1, 2018 to August 31, 2019

Age group

18-34 years

Supplementary notes

The source adds the following information: For this ranking, YouGov BrandIndex first screened all of its 406 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?"

The source does not specify the number of respondents.

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