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Penetration rate of online purchases in France and Europe 2017

Share of French and European shoppers online in 2017

by Statista Research Department, last edited Aug 9, 2019
Penetration rate of online purchases in France and Europe 2017  In 2017, 60 percent of French consumers made purchases online. This figure is low in comparison to the European average, where 85 percent of consumers from the Netherlands or 73 percent of the Germans for instance shopped online that year.  
Online buying practices in France

Looking at a ranking of the products and services bought by French e-buyers in 2017, it appears that the most purchased product category was clothing and fashion goods (66 percent of e-buyers), followed by cultural goods and travelling services. Regarding the methods of payments used to purchase non-food products online, a majority of French consumers stated having used a credit card to pay. Furthermore, 36 percent of French respondents declared in a 2018 survey having used their mobile phone to pay for a product or service online.

E-commerce in France

  In 2017, the sector of e-commerce represented 64.9 billion euros for purchases made from a computer, while purchases made on mobile devices accounted for 16.8 million euros. Finally, almost 40 percent of French respondents reported purchasing online at least once a month in a survey from 2018.
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Share of French and European shoppers online in 2017

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