Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Penetration rate of online purchases in France and Europe 2019

 In 2019, 52 percent of French consumers made purchases online. This figure is low in comparison to the 55 percent European average, with 83 percent of consumers from the Netherlands and 86 percent from Sweden who shopped online that year.  

Online buying practices in France

Looking at a ranking of the products and services bought by French e-buyers in 2018, it appears that the most purchased product category was clothing and fashion goods (66 percent of e-buyers), followed by cultural goods and travelling services. Regarding the methods of payments used to purchase non-food products online, a majority of French consumers stated having used a credit card to pay. Furthermore, 36 percent of French respondents declared in a 2018 survey having used their mobile phone to pay for a product or service online.

E-commerce in France

  In 2018, the sector of online shopping sales represented 72.6 billion euros for purchases made from a computer, while purchases made on mobile devices accounted for 16.8 million euros. Finally, almost 40 percent of French respondents reported purchasing online at least once a month in a survey from 2018.

Share of French and European shoppers online in 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until December 20th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

January 2020

Region

France

Survey time period

October 8-22, 2019

Number of respondents

23,420 respondents

Age group

15 years and older

Special properties

residents of the 28 member countries of the European Union

Method of interview

Face-to-face interview

Open this statistic in...
Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Internet usage worldwide"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.