Variation of consumer behavior in Spain 2015, by purchase aspect

This statistic reflects the data on the inter-annual variation of a series of aspects related to the behavior of the consumers when making the shopping basket. In 2015, Spaniards went to shopping stores more often than in 2014. However, the average purchase ticket decreased by 0.6 percent. As for the purchase of the online basket, this channel of purchase registered an increase of 18 percent compared to the previous year, especially when it comes to the purchase of packaged products, diapers or pet food.

Year-on-year variation of the following aspects related to the behavior of consumers when shopping in Spain in 2015

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Release date

March 2016



Survey time period


Supplementary notes

This data belongs to the Nielsen 360 report, which is based on data from the Retailers Panel, made up of hypermarkets, supermarkets and specialists in perfumery and drugstore, the Nielsen Household Panel and the Nielsen Establishments Universe. Different Nielsen reports (Shopper Trends, Consumer Confidence Index) have also been used.

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