Leading online retailers for Black Friday shopping in the U.S. 2017, by age group

Most popular e-retailers for online shopping on Black Friday according to internet users in the United States as of October 2017, by age group

Leading online retailers for Black Friday shopping in the U.S. 2017, by age group This statistic displays the most popular websites for online shopping on Black Friday according to internet users in the United States, sorted by age group. During the October 2017 survey, 28 percent of respondents aged 30 to 59 years stated that they were planning to visit the BestBuy website on Black Friday.
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Most popular e-retailers for online shopping on Black Friday according to internet users in the United States as of October 2017, by age group

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18 to 29 years30 to 59 years60 years or older
Amazon 70%60%34%
BestBuy 40%28%10%
Black Friday Deal Websites (e.g. TheBlackFriday.com) 30%20%9%
eBay45%22%10%
Kohl's 26%24%12%
Target 46%30%12%
Other retailers7%14%11%
Other online marketplaces7%4%5%
I do not plan to visit any of these 15%30%57%
18 to 29 years30 to 59 years60 years or older
Amazon 70%60%34%
BestBuy 40%28%10%
Black Friday Deal Websites (e.g. TheBlackFriday.com) 30%20%9%
eBay45%22%10%
Kohl's 26%24%12%
Target 46%30%12%
Other retailers7%14%11%
Other online marketplaces7%4%5%
I do not plan to visit any of these 15%30%57%
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This statistic displays the most popular websites for online shopping on Black Friday according to internet users in the United States, sorted by age group. During the October 2017 survey, 28 percent of respondents aged 30 to 59 years stated that they were planning to visit the BestBuy website on Black Friday.
Show more
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