This graph shows the frequency with which French people searched the Internet before making a purchase of a product or service in 2015, by type of information sought. Nearly 55% of those surveyed said they often inquired on the internet about prices and promotional offers before making a purchase in the store.
Breakdown of the search frequency on the Internet before making a purchase in France in 2015, by type of information sought
Characteristic
Often
Sometimes
Rarely
Never
Is not pronounced
Informations about prices, promotional offers
54%
34%
9%
2%
1%
Information about the technical characteristics of a product or service
49%
38%
9%
3%
1%
Information on a place of purchase, where you can find a product (sign, availability in store ...)
41%
44%
12%
3%
0%
Search images, photos of a product, a realization
35%
43%
16%
6%
0%
Reading consumer reviews
35%
42%
17%
6%
0%
Reading expert opinions
25%
40%
26%
9%
0%
Reading tests on forums, blogs
25%
36%
26%
13%
0%
Using comparators
21%
37%
28%
13%
1%
Ask questions about a forum, a website about a product or service you plan to buy
Internet users who at least rarely find information on the Internet
Method of interview
Online survey
Supplementary notes
The question was formulated by the source as follows: "More specifically, before making a purchase of a product or service, whether on the Internet or in the store, do you ever go on the Internet to ...? "
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Harris Interactive. (October 21, 2015). Breakdown of the search frequency on the Internet before making a purchase in France in 2015, by type of information sought [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/765991/frequency-research-information-internet-before-of-achieve-a-purchase-la-france/
Harris Interactive. "Breakdown of the search frequency on the Internet before making a purchase in France in 2015, by type of information sought." Chart. October 21, 2015. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/765991/frequency-research-information-internet-before-of-achieve-a-purchase-la-france/
Harris Interactive. (2015). Breakdown of the search frequency on the Internet before making a purchase in France in 2015, by type of information sought. Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/765991/frequency-research-information-internet-before-of-achieve-a-purchase-la-france/
Harris Interactive. "Breakdown of The Search Frequency on The Internet before Making a Purchase in France in 2015, by Type of Information Sought." Statista, Statista Inc., 21 Oct 2015, https://www.statista.com/statistics/765991/frequency-research-information-internet-before-of-achieve-a-purchase-la-france/
Harris Interactive, Breakdown of the search frequency on the Internet before making a purchase in France in 2015, by type of information sought Statista, https://www.statista.com/statistics/765991/frequency-research-information-internet-before-of-achieve-a-purchase-la-france/ (last visited August 08, 2022)
