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Frequency of internet searches carried out before making a purchase in France 2015
Frequency of internet searches carried out before making a purchase in France 2015
Breakdown of the search frequency on the Internet before making a purchase in France in 2015, by type of information sought
by Statista Research Department,
last edited
Oct 21, 2015
This graph shows the frequency with which French people searched the Internet before making a purchase of a product or service in 2015, by type of information sought. Nearly 55% of those surveyed said they often inquired on the internet about prices and promotional offers before making a purchase in the store.
Breakdown of the search frequency on the Internet before making a purchase in France in 2015, by type of information sought
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| Often | Sometimes | Rarely | Never | Is not pronounced | |
|---|---|---|---|---|---|
| Informations about prices, promotional offers | 54% | 34% | 9% | 2% | 1% |
| Information about the technical characteristics of a product or service | 49% | 38% | 9% | 3% | 1% |
| Information on a place of purchase, where you can find a product (sign, availability in store ...) | 41% | 44% | 12% | 3% | 0% |
| Search images, photos of a product, a realization | 35% | 43% | 16% | 6% | 0% |
| Reading consumer reviews | 35% | 42% | 17% | 6% | 0% |
| Reading expert opinions | 25% | 40% | 26% | 9% | 0% |
| Reading tests on forums, blogs | 25% | 36% | 26% | 13% | 0% |
| Using comparators | 21% | 37% | 28% | 13% | 1% |
| Ask questions about a forum, a website about a product or service you plan to buy | 8% | 21% | 35% | 35% | 1% |
| Often | Sometimes | Rarely | Never | Is not pronounced | |
|---|---|---|---|---|---|
| Informations about prices, promotional offers | 54% | 34% | 9% | 2% | 1% |
| Information about the technical characteristics of a product or service | 49% | 38% | 9% | 3% | 1% |
| Information on a place of purchase, where you can find a product (sign, availability in store ...) | 41% | 44% | 12% | 3% | 0% |
| Search images, photos of a product, a realization | 35% | 43% | 16% | 6% | 0% |
| Reading consumer reviews | 35% | 42% | 17% | 6% | 0% |
| Reading expert opinions | 25% | 40% | 26% | 9% | 0% |
| Reading tests on forums, blogs | 25% | 36% | 26% | 13% | 0% |
| Using comparators | 21% | 37% | 28% | 13% | 1% |
| Ask questions about a forum, a website about a product or service you plan to buy | 8% | 21% | 35% | 35% | 1% |
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Source: Harris Interactive
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by Statista Research Department,
last edited
Oct 21, 2015
This graph shows the frequency with which French people searched the Internet before making a purchase of a product or service in 2015, by type of information sought. Nearly 55% of those surveyed said they often inquired on the internet about prices and promotional offers before making a purchase in the store.
- Source
- Harris Interactive
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2015
- Region
- France
- Survey time period
- July 21-23, 2015
- Number of respondents
- 968 respondents
- Age group
- 18 years old and over
- Special properties
- Internet users who at least rarely find information on the Internet
- Method of interview
- Online survey
- Supplementary notes
- The question was formulated by the source as follows: "More specifically, before making a purchase of a product or service, whether on the Internet or in the store, do you ever go on the Internet to ...? "
- Open this statistic in...
Source
- Source
- Harris Interactive
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2015
More information
- Region
- France
- Survey time period
- July 21-23, 2015
- Number of respondents
- 968 respondents
- Age group
- 18 years old and over
- Special properties
- Internet users who at least rarely find information on the Internet
- Method of interview
- Online survey
- Supplementary notes
- The question was formulated by the source as follows: "More specifically, before making a purchase of a product or service, whether on the Internet or in the store, do you ever go on the Internet to ...? "
- Open this statistic in...
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