Consumer goods: top companies by penetration rate France 2013

This graph represents the penetration rate of the ten major groups that sold the most products in France in 2013. It shows that nearly 100% of French people had bought a product from the Unilever group in 2013.

Penetration rate of major groups that sold the most products in France in 2013

Characteristic	Penetration rate
Unilever (Monsavon, Omo, Amora, Knorr...)	99%
Nestlé (Contrex, La Laitière, Nespresso, Herta....)	98.6%
Mondelez (Milka, Lu, Côte d'Or, Carte Noire...)	97.7%
Lactalis (Lactel, Président, Chaussé aux Moines, Galbani...)	95.8%
Bongrain (Riches Monts, Saint-Morêt, Caprice des Dieux...)	94.7%
Danone (Activia, Danette, Jockey...)	93.7%
Panzani (Panzani, Lustrucru...)	89.8%
Mars (M&M's, Freedent, Whiskas, Royal Canin...)	83.4%
Yoplait (Yop, Calin, Petits Filous...)	80.6%
Coca-Cola (Coca-Cola, Fanta, Sprite, Minute Maid...)	78%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

March 2014

More information

Region

France

Survey time period

2013

Supplementary notes

The penetration rate is the percentage of consumers who bought a particular product.

Open this statistic in...

French

Citation formats

Other statistics on the topic

Most preferred FMCG brands in the dairy and dairy substitutes category in the Philippines in 2022, by penetration rate

Dairy & dairy substitute brand preference Philippines 2022, by penetration rate

Most preferred FMCG brands in the food category in the Philippines in 2022, by penetration rate

Food brand preference Philippines 2022, by penetration rate

Most chosen FMCG brands in beverages category in rural areas in Vietnam in 2022, by penetration rate

Most chosen beverages brands in rural areas Vietnam 2022, by penetration rate

Most preferred fast-moving consumer goods (FMCG) brands in the food category in Indonesia in 2022, by penetration rate

Food brand preference in Indonesia 2022, by penetration rate

Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Starter Account

The ideal entry-level account for individual users

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$149 USD / Month *

Professional Account

Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics

Other statistics that may interest you Statistics on

About the industry

About the region

Selected statistics

Other regions

Related statistics

Further related statistics

Further Content: You might find this interesting as well

Statistics

Topics

Kantar Media TGI Consumer Data

Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year

Learn more about how Statista can support your business.