Insurance, credit & bank: use of comparators by gender France 2014

This graph shows the penetration rate of the use of Internet comparators in the insurance, credit and bank sectors in France in 2014, according to gender. It can be seen that nearly 40% of the men surveyed consulted insurance comparator sites during this period.

Penetration rate of the use of comparison websites in the fields of insurance, credit and banking in France in 2014, by sex

Characteristic	Men	Women
insurance	39%	35%
Credits	21%	19%
Bank	18%	17%

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Release date

November 2014

More information

Region

France

Survey time period

October 29 - 30, 2014; November 5 - 6, 2014

Number of respondents

2,032 people surveyed *

Age group

18 years old and over

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The sample includes 752 users of insurance comparison sites, 406 users of credit comparison sites and 345 users of bank comparator sites.

The question was formulated by the source as follows: "You personally, Have you ever used an Internet comparator site in each of the following areas? "

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French

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