Frequency of purchase of leading ice cream brands in France 2015-2016

This statistic proposes a ranking of most sold ice cream brands in France in 2015/2016, according to the annual purchase frequency. We can read that in 2015/2016, French households bought on average 3.1 times ice cream of the Magnum brand, belonging to Wall's. Another popular ice cream brand was Extrême, which consumers bought more than 2.5 times during the period in question.

Ranking of most sold ice cream brands in France in 2015/2016, according to the annual purchase frequency*

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Sources

Release date

September 2016

Region

France

Survey time period

2015 to 2016

Number of respondents

20,000 households

Method of interview

Panel survey

Supplementary notes

* Year-to-date data for the second quarter of 2016

** Brand belonging to Wall's

*** Brand belonging to Nestlé

**** R & R brand

Frequency of purchase refers to the number of times the consumer has bought a product or a brand during the year.

The source does not specify the age of respondents.

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