Mobile shopping: consumer reaction in France 2013, by product

This statistic shows the first reaction of consumers when buying on their smartphones or tablets in France in 2013. More than 40 percent of respondents first used the mobile app of a store where they usually go.

When doing this kind of shopping on your smartphone or tablet, what is t your first reaction?

Product categoryUse the manufacturer's appUse the app of a store that you usually visit Use the mobile app of a "pure player"* or a marketplace (Amazon, Priceminister, eBay, Le Bon Coin ...)Consult a search engine
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Release date

November 2013



Survey time period

October 30 to 31, 2013

Number of respondents

1,010 respondents

Age group

18 years old and over

Special properties

smartphone or tablet owners making these types of purchases

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* "Pure players are companies that sell their products or services only online.

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Statistics on "E-commerce in France "

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