Types of information searched via smartphone prior to in-store purchases in France 2014

Information about products and services researched by smartphone users before making an in-store purchase in France in 2014

Types of information searched via smartphone prior to in-store purchases in France 2014 This chart represents the types of information that smartphone users are looking for before making a purchase in a store in France in 2014. It shows that 72% of respondents were looking for price information before making the purchase in-store.
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Information about products and services researched by smartphone users before making an in-store purchase in France in 2014

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Share of respondents
Price72%
Compare the prices59%
Product / Brand Details55%
Comments on a product / brand54%
Specials46%
Product availability in store41%
Share of respondents
Price72%
Compare the prices59%
Product / Brand Details55%
Comments on a product / brand54%
Specials46%
Product availability in store41%
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This chart represents the types of information that smartphone users are looking for before making a purchase in a store in France in 2014. It shows that 72% of respondents were looking for price information before making the purchase in-store.
Show more
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