Types of information searched via smartphone prior to in-store purchases in France 2014

This chart represents the types of information that smartphone users are looking for before making a purchase in a store in France in 2014. It shows that 72% of respondents were looking for price information before making the purchase in-store.

Information about products and services researched by smartphone users before making an in-store purchase in France in 2014

Share of respondents
Price72%
Compare the prices59%
Product / Brand Details55%
Comments on a product / brand54%
Specials46%
Product availability in store41%
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Source

Release date

November 2014

Region

France

Survey time period

September 2, 2014

Number of respondents

963 respondents

Age group

15-60 years

Method of interview

Online panel

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