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Preference between online and in-store shopping in France 2013

This statistic represents consumers' favorite places of purchase between buying from a traditional brand or a pure player site in France in 2013. It highlights the fact that more than three quarters of them preferred make their purchases from a traditional sign.

Do you prefer to buy from a traditional store or on a "pure player" online sales site?

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Sources

Release date

November 2013

Region

France

Survey time period

October 30 - 31, 2013

Number of respondents

1,010 respondents

Age group

18 years old and over

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The question was formulated by the source as follows: "In general, when you have the choice, do you prefer to make your purchases from a traditional brand or a site selling online" pure player "(c that is to say who sells his products only on the Internet)? "

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