This graph shows the contribution of audience monetization levers in the turnover of e-commerce sites in France in 2016. For nearly 30 percent of respondents, the marketplace contributed between three and five percent to the turnover of their e-commerce site.
Contribution of the levers of monetization of audience in the turnover of e-commerce sites in France in 2016 *
Characteristic
Less than 3%
Between 3% and 5%
Between 5 and 10%
10% and more
Doesn't know
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The source does not specify the original question.
* The monetization of audience is the conversion of an audience in turnover, in particular thanks to advertising, to make profitable its site and to maintain its activity .
** Parcel inserts: adding advertising for a third company in a parcel.
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Webloyalty, & TNS Sofres. (May 17, 2016). Contribution of the levers of monetization of audience in the turnover of e-commerce sites in France in 2016 * [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/767352/efficiency-levers-monetization-audience-figure-d-business-websites-e-trade/
Webloyalty, und TNS Sofres. "Contribution of the levers of monetization of audience in the turnover of e-commerce sites in France in 2016 *." Chart. May 17, 2016. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/767352/efficiency-levers-monetization-audience-figure-d-business-websites-e-trade/
Webloyalty, TNS Sofres. (2016). Contribution of the levers of monetization of audience in the turnover of e-commerce sites in France in 2016 *. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/767352/efficiency-levers-monetization-audience-figure-d-business-websites-e-trade/
Webloyalty, and TNS Sofres. "Contribution of The Levers of Monetization of Audience in The Turnover of E-commerce Sites in France in 2016 *." Statista, Statista Inc., 17 May 2016, https://www.statista.com/statistics/767352/efficiency-levers-monetization-audience-figure-d-business-websites-e-trade/
Webloyalty & TNS Sofres, Contribution of the levers of monetization of audience in the turnover of e-commerce sites in France in 2016 * Statista, https://www.statista.com/statistics/767352/efficiency-levers-monetization-audience-figure-d-business-websites-e-trade/ (last visited September 15, 2024)
Contribution of the levers of monetization of audience in the turnover of e-commerce sites in France in 2016 * [Graph], Webloyalty, & TNS Sofres, May 17, 2016. [Online]. Available: https://www.statista.com/statistics/767352/efficiency-levers-monetization-audience-figure-d-business-websites-e-trade/
