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Frequency of purchase of clothing or fashion accessories in France 2017

 In a survey conducted in February 2017, a third of French respondents stated that they purchased clothes or fashion accessories at least once every three months. 14 percent of the surveyed even stated buying clothing goods at least once a month.  

Apparel purchasing behavior

A further study from 2018 reports the average budget consecrated to clothing beauty and furniture purchases among French: it appears that both men and women in France spent around 530 euros a year for clothing, leather goods or jewelry . Regarding online purchase practices, clothing seems to be also rather often bought on the Internet by French consumer. Almost a third of interviewed in 2017 said they occasionally buy fashion items on the Internet .  

Emerging eco-responsible fashion habits in France

Apparently, French consumer are more and more adopting eco-responsible behavior when buying fashion goods. For instance, a third of surveyed in 2017 declared paying attention very often to the origin – label “Made in…” – when purchasing clothes . Moreover, the share of French women who bought organic textiles products has been increasing since 2012, up to 28 percent in a 2018 survey. Finally, digital uses for fashion items are also developing in the direction of circular economy practices, such as the second-hand platform Vinted, used by more than 2/3 of French who resell their clothes online.

How often do you buy clothes or fashion accessories?

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Release date

February 2017



Survey time period

February 15-16, 2017

Number of respondents

1,179 respondents

Age group

18 years and older

Method of interview

Telephone interviews and online survey

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