This statistic shows the results of a survey among media agency executives regarding their opinion on how to get brands to increase their online video advertising expenditure in the United Kingdom (UK) in 2017. The survey found that 51 percent of agency professionals thought that new video formats such as vertical video or 360° video played an important part in getting brands to spend more on online video ads.
Reasons for brands to increase their online video advertising expenditure in the United Kingdom (UK) in 2017
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
9
- Premium Statistic Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Average CPC (cost per click) for programmatic advertising in Sweden 2012-2018
- Basic Statistic Digital channel investments of small companies in the United States 2017
- Premium Statistic Advertising market share in Ukraine 2022, by medium
- Premium Statistic Forecasted CAGR of media and entertainment spending in China 2022-2027, by sector
- Premium Statistic Digital content and advertising market value Italy 2018-2024
- Premium Statistic Growth of the media and entertainment spending in Brazil 2019-2025, by sector
- Premium Statistic Share of complete YouTube video ad views in Ukraine 2019, by duration
- Premium Statistic Major obstacles in programmatic marketing development in Italy 2019
About the region
10
- Premium Statistic Programmatic digital display ad spend in the UK 2021, by transaction method
- Premium Statistic Online display ad spend in the UK 2019-2022
- Premium Statistic Online display ad spend growth in the UK 2020-2023
- Premium Statistic Smartphone video ad spend in the UK 2019-2020
- Premium Statistic Gen Z attitudes to online advertising in the UK in 2023
- Premium Statistic Search ad spend in the UK 2019-2022
- Premium Statistic Digital publisher revenue growth in the UK 2023, by type
- Premium Statistic Search ad spend growth in the UK 2020-2023
- Premium Statistic Programmatic ad spend growth in the UK 2018-2026
- Premium Statistic Search advertising spending in the UK 2008-2022
Other regions
10
- Premium Statistic Media companies: ad revenues 2022
- Premium Statistic Display ad budget share in Ukraine 2019-2021, by format
- Premium Statistic Digital ad spend growth in Canada 2021, by format
- Premium Statistic Programmatic ad spending in Italy 2014-2022
- Premium Statistic Latin America: mobile ad investment 2020, by format
- Premium Statistic Digital advertising expenditure in Germany 2008-2015, by medium
- Premium Statistic Broadcast media advertising spending in Finland 2022, by medium
- Premium Statistic Yandex Video Network ad spend share in Russia and CIS 2020, by industry
- Premium Statistic Digital share of advertising spending in Poland 2008-2015
- Premium Statistic South Africa: mobile ad revenue 2014-2023
Related statistics
10
- Premium Statistic Ad fraud rates worldwide 2022, by browser
- Premium Statistic Ad fraud rates 2021, by country
- Premium Statistic Mobile header bidding ad spend growth worldwide 2020, by platform
- Premium Statistic Mobile share in header bidding ad spend worldwide 2019-2020
- Premium Statistic Monetized mobile ad impression share worldwide 2018-2019, by region
- Premium Statistic Global internet advertising revenue 2018-2027
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Display ad spend in Ireland 2018-2022
- Premium Statistic Digital ad spend growth in Ireland 2022, by format
- Premium Statistic Digital ad spend growth in Europe 2022, by player
Further related statistics
8
- Breakdown of U.S. online ad revenue 2022, by format
- Online advertising revenue in the U.S. 2012-2022, by half-year
- Pfizer's ad spending 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Online advertising of companies in China 2016
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
Further Content: You might find this interesting as well
Statistics
- Breakdown of U.S. online ad revenue 2022, by format
- Online advertising revenue in the U.S. 2012-2022, by half-year
- Pfizer's ad spending 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Online advertising of companies in China 2016
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
Amobee (Turn Marketing Platform). (May 8, 2017). Reasons for brands to increase their online video advertising expenditure in the United Kingdom (UK) in 2017 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/768171/online-video-ads-brand-reasons-to-increase-spend-uk/
Amobee (Turn Marketing Platform). "Reasons for brands to increase their online video advertising expenditure in the United Kingdom (UK) in 2017." Chart. May 8, 2017. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/768171/online-video-ads-brand-reasons-to-increase-spend-uk/
Amobee (Turn Marketing Platform). (2017). Reasons for brands to increase their online video advertising expenditure in the United Kingdom (UK) in 2017. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/768171/online-video-ads-brand-reasons-to-increase-spend-uk/
Amobee (Turn Marketing Platform). "Reasons for Brands to Increase Their Online Video Advertising Expenditure in The United Kingdom (Uk) in 2017." Statista, Statista Inc., 8 May 2017, https://www.statista.com/statistics/768171/online-video-ads-brand-reasons-to-increase-spend-uk/
Amobee (Turn Marketing Platform), Reasons for brands to increase their online video advertising expenditure in the United Kingdom (UK) in 2017 Statista, https://www.statista.com/statistics/768171/online-video-ads-brand-reasons-to-increase-spend-uk/ (last visited March 29, 2024)
Reasons for brands to increase their online video advertising expenditure in the United Kingdom (UK) in 2017 [Graph], Amobee (Turn Marketing Platform), May 8, 2017. [Online]. Available: https://www.statista.com/statistics/768171/online-video-ads-brand-reasons-to-increase-spend-uk/