Share of digital advertising expenditure by country in Europe 2016

Proportion of media spending related to digital advertising in Europe in 2016, by country

Share of digital advertising expenditure by country in Europe 2016 This statistic represents the proportion of consumers who returned a product bought online in Europe in 2015. That year in France, 24% of online shoppers returned at least one product.
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Proportion of media spending related to digital advertising in Europe in 2016, by country

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Share of consumers
Germany41%
Netherlands36%
UK32%
la France24%
Spain18%
Italy13%
Poland11%
Share of consumers
Germany41%
Netherlands36%
UK32%
la France24%
Spain18%
Italy13%
Poland11%
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This statistic represents the proportion of consumers who returned a product bought online in Europe in 2015. That year in France, 24% of online shoppers returned at least one product.
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