Netherlands: respondents who paid for sports content 2017

This statistic shows the dhare of respondents who paid for sports content in the Netherlands in 2017, by generation. Respondents from the generation of digital natives, defined by the source as "born between 1981 and 1995 and [which] grew up in a culture of digital technology", indicated they would pay for sports content: 43 percent had done so.

Share of respondents who paid for sports content in the Netherlands in 2017, by generation

Generation	Share of respondents
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Release date

March 2017

More information

Region

Netherlands

Number of respondents

1,300 respondents

Special properties

consumers

Supplementary notes

* The source uses the following definitions for the five mentioned generations:

a) "Digitally disengaged: This generation is born before 1945 and came into contact with digital technology after turning 50";

b) "Baby boomers were born between 1945 and 1964 and have experienced the birth of computing and information technology first hand";

c) "Digital immigrants are the last generation to have grown up before the widespread adoption of digital technology (born between 1965 and 1980)";

d) "Digital natives were born between 1981 and 1995 and grew up in a culture of digital technology";

e) "The Technoholics include teenagers and young adults born after 1995".

The source does not provide the age of respondents nor the survey method.

This statement was phrased by the source as follows: "I have paid for sports content (in the last year)".