In 2020, the e-commerce market value amounted to around 3.78 trillion Thai baht, indicating a decrease from the previous year. Although. such value was forecast to increase in 2021, amounting to around four trillion Thai baht.
Leading E-commerce platforms
Thai shoppers have a wide choices of online shopping platforms in several product categories. Some of the most popular and widely used e-commerce platforms in Thailand are Lazada and Shopee. In the 1st quarter of 2019, Lazada had the total monthly web visits of around 44.11 million visits, whereas Shopee had about 31.19 million visits in that same period.
Online shoppers’ behavior
Due to the increasing number of online shopping platforms in Thailand over the past years, the average spending on these platforms per one time ultimately decreased, amounting to around 475 Thai baht in 2018. Although there are many selections of online shopping platforms available to Thai consumers, social media platforms like Facebook, Instagram and Twitter accounted for 40 percent as a share of online shopping channels in 2019. This was followed by an e-marketplace.
E-commerce market value in Thailand from 2017 to 2020 with a forecast for 2021
(in trillion Thai baht)
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ETDA. (October 14, 2021). E-commerce market value in Thailand from 2017 to 2020 with a forecast for 2021 (in trillion Thai baht) [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/770050/e-commerce-market-value-thailand/
ETDA. "E-commerce market value in Thailand from 2017 to 2020 with a forecast for 2021 (in trillion Thai baht)." Chart. October 14, 2021. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/770050/e-commerce-market-value-thailand/
ETDA. (2021). E-commerce market value in Thailand from 2017 to 2020 with a forecast for 2021 (in trillion Thai baht). Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/770050/e-commerce-market-value-thailand/
ETDA. "E-commerce Market Value in Thailand from 2017 to 2020 with a Forecast for 2021 (in Trillion Thai Baht)." Statista, Statista Inc., 14 Oct 2021, https://www.statista.com/statistics/770050/e-commerce-market-value-thailand/
ETDA, E-commerce market value in Thailand from 2017 to 2020 with a forecast for 2021 (in trillion Thai baht) Statista, https://www.statista.com/statistics/770050/e-commerce-market-value-thailand/ (last visited May 27, 2022)
