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Smartphone: preference between app and mobile site for shopping France 2016

Preference of users between the application or the mobile site for their shopping on their smartphone in France in 2016 *

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Source

Release date

February 2017

Region

France

Survey time period

Q3 2016

Number of respondents

501 *

Age group

18-64 years

Special properties

individuals who used their smartphone for shopping activities in the 30 days prior to the survey

Method of interview

Online survey

Supplementary notes

The question was formulated by the source as follows: "Which of these activities would you prefer to use for a mobile site for? "
* The source indicates that they are the persons who carried out the activity in question in the thirty days preceding the survey, with a base of at least n = 30.

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