Use of online advertising based on content sought by Internet users France 2016

This statistic shows what percentage of companies paid to advertise on the internet based on the content of web pages or keywords sought by Internet users in France in 2016, according to the sector. Overall, about 15 percent of the companies surveyed reported using this type of targeted online advertising, which is three points less than the share of firms with, in general, use of paid advertising online. In the information and communication sector, this rate was over 22 percent.

Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector

Sector*	Share of companies
Information and communication ; repair of computers and communication equipment	22.5%
Administrative and support services activities; real estate activities	21.7%
Accommodation and catering	21.3%
Wholesale trade, repair of motor vehicles and motorcycles	19.6%
Retail business	17%
Specialized, scientific and technical activities	11.1%
Manufacturing, energy, water, waste management and depollution	10.9%
Construction	10.9%
Transportation and warehousing	9.8%
Together	14.8%

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Release date

April 2017

More information

Region

France

Survey time period

2016

Number of respondents

12,500 respondents

Special properties

enterprises of at least ten persons excluding agricultural, financial and insurance companies

Method of interview

Questionnaire

Supplementary notes

* Manufacturing industry, energy, water, waste management and depollution: section C, D and E of the Nomenclature of French Activities (NAF)
Construction: Section F - Wholesale and repair of motor vehicles and motorcycles: Section G, Divisions 45 and 46
Retail Trade: Section G, Division 47
Transportation and Warehousing: Section H
Accommodation and Food Services: Section I
Information and Communications; repair of computers and communications equipment: section S, division 95.1 - Specialized, scientific and technical activities: section M, divisions 69 to 74
Administrative and support service activities; real estate activities: sections N and L.

The percentages were calculated from the data provided by the source, then they were rounded.

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French

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