Tourism: customer interface of a targeted innovation towards the restoration France 2015

This statistic shows the distribution of the customer interface in terms of innovations targeted at the catering sector by French companies in tourism in 2015. It appears that nearly 62 percent of innovation in tourism targeted towards catering was for the consumer (B2C).

Distribution of the customer interface regarding innovations targeted towards the catering sector by French companies in the tourism sector in 2015*

Share of innovations
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Sources

Release date

June 2016

Region

France

Survey time period

2015

Supplementary notes

* The source adds the following information: " The B2B and C2B innovation customer interface is an innovation for tourism professionals, while the B2C or C2C interfaces are for the tourist. It should be noted that an innovation can present several interfaces. The customer interface of the innovation may be different from the customer interface of the company analyzed above. A business aimed at professionals will have a B2B customer interface, but the innovation that it offers can be an offer for the tourist and therefore present a B2C interface. »

The source does not indicate the number of companies surveyed.

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