Sportswear: French women's buying criteria

Comfort was the most important criterion when buying sportswear among French sportswomen in 2016. Price was the second most important factor in the purchase decision with almost 92 percent of women responding favorably to this criteria.

Ranking of the criteria considered important by the French women for the purchase of their sportswear in 2016

Characteristic	Share of respondents
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Release date

June 2016

More information

Region

France

Survey time period

April 27 to May 3, 2016

Number of respondents

1,000 respondents

Age group

20-55 years

Special properties

women; practicing a sporting activity at least once a week; residing in agglomerations of more than 300 000 inhabitants

Method of interview

Online Access Panel

Supplementary notes

The question was formulated by the source as follows: "For each of the following criteria, is it important for you when buying your sportswear (tops, leggings, bras and bra)? »

** The source adds the following information:" Products developed in accordance with the principles of sustainable development and respect for the environment."

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French

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