Five first motivations for purchasing a video game in France 2014-2015

Five first motivations for purchasing a video game in France between April 2014 and March 2015

Five first motivations for purchasing a video game in France 2014-2015 This chart presents the five first motivations for purchasing a video game in France between April 2014 and March 2015. 14 percent of respondents stated that a special offer was their first purchasing motivation in France.
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Five first motivations for purchasing a video game in France between April 2014 and March 2015

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Share of respondents
Appeal for this kind of products28%
Specific demand of the buyer26%
Special offer14%
Appeal for the franchise14%
Word of mouth13%
Share of respondents
Appeal for this kind of products28%
Specific demand of the buyer26%
Special offer14%
Appeal for the franchise14%
Word of mouth13%
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This chart presents the five first motivations for purchasing a video game in France between April 2014 and March 2015. 14 percent of respondents stated that a special offer was their first purchasing motivation in France.
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Release date
June 2015
Region
France
Survey time period
April 2014 to March 2015
Number of respondents
15,000 respondents
Age group
10 years and older
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