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Market size of social gifting services in Japan FY 2014-2021

The statistic presents the value of the Japanese social gifting market from fiscal year 2014 to 2017, with forecasts until fiscal year 2021. The market size of social gifting services in Japan was forecasted to reach approximately 131 billion Japanese yen by fiscal year 2021, up from about 8.2 billion yen in fiscal year 2014.

Value of the social gifting market in Japan from fiscal year 2014 to 2021

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Release date

September 2017



Survey time period

fiscal year 2014 to 2016; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

market size is based on the amount issued by the service providers

Supplementary notes

Research targets were social gifting service providers, issuers of gift certificates, vouchers, and gift cards.
The social gifting services in this research indicate those services that use messenger or email to deliver the presents and gifts bought through online shopping.
Size of the social gifting market in this research includes not only personal use of social gifting services but also corporate use in the form of sales campaigns using internet or as a part of welfare services for employees.

1 Japanese yen equals 0.0088 U.S. dollars or 0.0075 euros as of October 2017.
Values have been rounded.

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