Hygiene products: top purchase criteria by age France 2015

This statistic indicates the first purchase criterion for personal hygiene products of the French in 2015, by age group. For 35 percent of respondents aged 18 to 24, the most important criterion was the price.

Top purchase criteria of French consumers when buying personal hygiene products in 2015, by age group*

Characteristic	Mention on the protection of the skin	Price	Brand	Perfume	Mention of eco-responsible values	Medical bond on the label	Recommendation by a relative or the media	Packaging	Other	Do not know
-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-

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Release date

April 2015

More information

Region

France

Survey time period

March 25-26, 2015

Number of respondents

1,016 respondents

Age group

18 years old and over

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* In the survey, the question was phrased as follows: "When you buy a personal hygiene product (shower gel, shampoo, liquid soap, etc.), what are the first criteria that you take into account?
Firstly? Secondly? In third place?

The percentages correspond to the answers of the persons who declared that the criterion in question was their first criterion of purchase.

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French

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