Benefits of using influencers for video marketing in Spain as of 2014

This statistic presents the main benefits of using influencers on online video marketing campaigns in Spain as of 2014, according to experts' opinion. That year, more than 60 percent of the respondents stated that influencers increase the interaction on social media and 56 percent of them confirmed that campaigns became more effective.

Main benefits of employing influencers in video marketing in Spain as of 2014

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Sources

Release date

2014

Region

Spain

Survey time period

June to September 2014

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide information on the size of the sample. Directors and professionals of the Spanish sector were interviewed, according to the following distribution:
Owner / Manager / General Manager: 21.9%
Marketing Director: 15.6%
Communication Director: 4.2%
Category / Brand / Product Manager: 33,3%
Other charges: 25%

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