First ice cream brands in France 2015, by penetration rate

This chart presents a ranking of the top five brands of ice cream sold in France in 2015, according to the penetration rate. Over 30 percent of consumers purchased Carte D'Or ice cream at least once that year.

Ranking of leading brands of ice cream sold in France in 2015, by penetration rate*

Penetration rate
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Sources

Release date

September 2015

Region

France

Survey time period

Q2 2014 to Q2 2015

Number of respondents

20,000 households

Method of interview

Panel survey

Supplementary notes

* Annual data from the second quarter of 2014 to the second quarter of 2015.

**Wall's brand (or Miko in France).

*** Nestlé's brand.

The penetration rate is the percentage of consumers who bought at least once a product or a brand during a one-year period.

The source does not specify the age of the people questioned.

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