Online video marketing: most used formats in Spain 2013-2014

This statistic presents the most used formats of online video marketing in Spain in 2013 and 2014. In 2013, 52.4 percent of respondents stated that they had used short format advertising videos and in 2014 the figure increased to 61.9 percent.

Most used video marketing formats in Spain in 2013 and 2014

20132014
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Sources

Release date

2014

Region

Spain

Survey time period

2013 and 2014

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide information on the size of the sample. Directors and professionals of the Spanish sector were interviewed according to the following distribution:
Owner / Manager / General Manager: 21.9%
Marketing Director: 15.6%
Communication Director: 4.2%
Category / Brand / Product Manager: 33,3%
Other charges: 25%

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