Private brands: consumer opinion 2015

This statistic reflects the opinion of Spanish consumers about whether they buy private or manufacturer brands, according to a survey conducted in 2015. More than half of those surveyed said they bought manufacturer brands, compared with 45 percent who claimed to have a preference by private branded products.

Opinion of the Spanish as to whether they buy private or manufacturer brands, according to a survey of 2015

Characteristic	Percentage of respondents
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Release date

October 2015

More information

Region

Spain

Survey time period

June 17 - 26, 2015

Number of respondents

1,411 consumers*

Special properties

individuals who have purchased and / or used any of the following products or services in the last 12 months: bicycle, kitchen, dental, sports, appliances and technology, telecommunications and travel

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* In addition to the 1,411 online interviews with consumers, interviews of about 45 minutes were conducted with experts and entrepreneurs from different sectors.

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Spanish

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