Consumers of tourism products that chose online agencies Spain 2013-2016

This statistic presents the annual evolution of the percentage of consumers of tourism products and services in Spain who chose online travel agencies for their purchases between 2013 and 2016. In that last year, the percentage of respondents who made purchases through that channel increased in nine points compared to 2015.

Evolution of the percentage of buyers of tourism products or services chosen by an online travel agency in Spain between 2013 and 2016

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Release date

July 2016



Survey time period

June 23 - July 12, 2016

Number of respondents

2,200 respondents

Age group

18-65 years

Special properties

individuals who purchased travel in the year prior to the survey

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source asked the question as follows:
You said you bought travel. In what type of establishment (s) have you purchased the trips you have purchased in the last 12 months? (% response multiple).

* Pre-2015 data comes from previous editions of the survey. In that last edition, was Analysis and Research and not Nielsen the entity that collaborated with the Cetelem Observatory, so that the methodology was modified.

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