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Main reasons why internet users started to follow a brand in social networks in Spain in 2016

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Initial motivations for users to follow a brand in Spain 2016 This statistic presents the main reasons why Internet users began to follow a brand in social networks in Spain in the year 2016. Two of the main reasons why respondents began to follow a brand through social networks were, first, to participate in a contest and, second, to know the products or services.
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Description Source More information
This statistic presents the main reasons why Internet users began to follow a brand in social networks in Spain in the year 2016. Two of the main reasons why respondents began to follow a brand through social networks were, first, to participate in a contest and, second, to know the products or services.
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Release date
April 2016
Region
Spain
Survey time period
February 2016
Number of respondents
746 respondents
Age group
16-55 years
Special properties
residents in Spain members of online panel Consupermiso.com
Method of interview
Computer-assisted web interviews (CAWI)
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