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Preferred shopping channels for fashion items purchased at Christmas Europe 2016

This statistic shows the percentage of European consumers who preferred to buy the Christmas fashion items in the different channels in 2016. More than 80 percent of the consumers surveyed answered that they opted for physical stores.

Percentage of European consumers who preferred to buy Christmas fashion items in 2016 in the different shopping channels

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Source

Release date

November 2016

Region

Belgium, Europe, Denmark, Germany, Greece, Italy, Poland, Portugal, Russia, Spain

Survey time period

October 12-24, 2016

Number of respondents

6,500 respondents

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

* The study involved 9 countries (8 Europeans and Russia) through an online survey within a controlled panel.

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Statistics on "Online fashion in Belgium"

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