Optimal frequency of email marketing reception in Spain 2015

The statistics shows the recommended frequency of reception of email marketing in Spain 2015. According to approximately 40% of the respondents, the optimal reception frequency would be one email per week.

Recommended frequency of email marketing reception in Spain 2015

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Source

Release date

October 2015

Region

Spain

Survey time period

2015

Age group

18 years or older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The project was launched by conducting an investigation that addressed the issue from two perspectives: business, for which a survey was conducted to 583 Spanish companies that used this technique; and consumer, through a survey addressed to 1,000 individuals that were likely to be impacted by this type of campaign.

For more information on the methodology, see the source document .

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