Optimal frequency of email marketing reception in Spain 2015

Published by Statista Research Department, Oct 29, 2015
The statistics shows the recommended frequency of reception of email marketing in Spain 2015. According to approximately 40% of the respondents, the optimal reception frequency would be one email per week.

Recommended frequency of email marketing reception in Spain 2015

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Release date

October 2015

Region

Spain

Survey time period

2015

Age group

18 years or older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The project was launched by conducting an investigation that addressed the issue from two perspectives: business, for which a survey was conducted to 583 Spanish companies that used this technique; and consumer, through a survey addressed to 1,000 individuals that were likely to be impacted by this type of campaign.

For more information on the methodology, see the source document .

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