Branding relevance for the planning of digital media in Spain in 2015

The statistic shows the relevance of branding in the planning of digital media campaigns in Spain in 2015. According to a survey conducted from June to September 2015, almost 50 percent of the respondents stated that branding was really important for the development of their campaigns in social media.

Branding is the strategy to build a brand as well as its attributes and inherent values.

Relevance of branding as a Key Performance Indicator (KPI) in the planning of digital media campaigns in Spain in 2015

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Source

Release date

2016

Region

Spain

Survey time period

June to September 2015

Number of respondents

69 respondents

Method of interview

CAPI interview, questionnaire

Supplementary notes

Branding is the strategy to build a brand as well as its attributes and inherent values.

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