Positive evaluations about email marketing in Spain 2015

The statistics show the positive opinions on the reception of offers on products through email marketing in Spain in 2015. Almost 60% of the respondents said that they received offers of products that could interest them through the email.

Positive opinions on the reception of offers on products through email marketing in Spain in 2015

Percentage of respondents
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Source

Release date

October 2015

Region

Spain

Survey time period

2015

Age group

18 years or older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The project was launched by conducting an investigation that addressed the issue from two perspectives: business, for which a survey was conducted to 583 Spanish companies that used this technique; and consumer, through a survey addressed to 1,000 individuals that were likely to be impacted by this type of campaign.

For more information on the methodology, see the source document .

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