Relevance of selected KPIs in display campaigns in Spain in 2015

The statistic shows the relevance that the Key Performance Indicators coverage, engagement, branding, notoriety, sale and data had for the design and planning of display campaigns in Spain during 2015. The capacity to generate engagement was the second most relevant KPI taken into account by the greater part of the respondents when planning their display campaigns in Spain during 2015.

Relevance level of several selected KPIs in the planning of display campaigns in Spain in 2015

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Source

Release date

2016

Region

Spain

Survey time period

June to September 2015

Number of respondents

437 respondents

Method of interview

CAPI interview, questionnaire

Supplementary notes

* Participants were selected from the SCOPEN database, representing approximately 60% to 80% of the total number of investment companies which invested in the communications sector in Spain.

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