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Determining factors for the opening of an advertising email Spain 2015

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Main factors for opening a marketing email in Spain 2015 The statistic shows the determining factors for the opening of an advertising email Spain 2015. The main factor when opening an advertisement, according to the user, was the type of issuer.
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Description

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The statistic shows the determining factors for the opening of an advertising email Spain 2015. The main factor when opening an advertisement, according to the user, was the type of issuer.
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Release date
October 2015
Region
Spain
Survey time period
2015
Age group
18 years or older
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The project was launched by conducting research that addressed the issue from two perspectives: business, for which a survey was conducted to 583 Spanish companies that used this technique; and consumer, through a survey aimed at 1,000 individuals who were likely to be impacted by this type of campaigns. For more information on the methodology, see the source document .
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