Main factors for opening a marketing email in Spain 2015

The statistic shows the determining factors for the opening of an advertising email Spain 2015. The main factor when opening an advertisement, according to the user, was the type of issuer.

Determining factors for the opening of an advertising email Spain 2015

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Source

Release date

October 2015

Region

Spain

Survey time period

2015

Age group

18 years or older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The project was launched by conducting research that addressed the issue from two perspectives: business, for which a survey was conducted to 583 Spanish companies that used this technique; and consumer, through a survey aimed at 1,000 individuals who were likely to be impacted by this type of campaigns. For more information on the methodology, see the source document .

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