Most appreciated shampoo brands by consumers in France 2016

Favorite shampoo brands of French consumers in 2016, according to the MPF index*

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Release date

May 2016

Region

France

Survey time period

May 11-12, 2016

Number of respondents

1,012 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The results are based on the MPF (Marque préférée des Français meaning "Preferred Brand of the French") index which represents the empathy of a brand in a sector. It is equal to 100 for the brand with the highest number of respondents who like that brand. It makes it possible to know if the brands that follow the leader of a product category are close to it or not. Respondents had the choice for each brand between I like, I do not like, neither nor, I don't know it or I know little about it.

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