Annual global retail sales of licensed character merchandise from 2014 to 2018

This statistic displays the value of annual global retail sales of licensed entertainment and character merchandise from 2014 to 2018. In 2018, merchandise sales in this product category reached 122.7 billion U.S. dollars in sales. This was an increase of approximately 1.2 billion dollars from the previous year. The category accounted for 43.8 percent of all global retail sales of licensed merchandise.

Annual global retail sales of licensed entertainment and character merchandise from 2014 to 2018

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Sources

Release date

June 2019

Region

Worldwide

Survey time period

2014 to 2018

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